SAINT FRANCISCO

A Fashion Photography Story

Saint Francisco is a story that takes place during Spring Summer of 2024 and focuses on Alas’s love for the city of San Francisco. But this isn’t the city of San Francisco you’re already familiar with. This is a version of San Francisco that feeds on chaos, fear, and subversion.

Here, The Vigilante calls on reinforcements from another planet to take out POTUS and all of America’s allies. In their place, the Alas Regime of Anarchy (ARA) is established.

Here, The Musician takes psychedelics and travels through parallel dimensions to play countless shows spreading the message of Alas, and rallies the people in support of the ARA.

And here, not Gotham, is home to the activist and insurgent known as The Joker. He executes and makes example of all those who oppose us, serving justice to ensure disorder remains.

Welcome to the World of Alas.

Where can you locate The Vigilante? Says he prefers to lay low but it’s a little hard to miss him. Saw him earlier today at his usual spot, SoMa West Skatepark. And word is he’s a frequent visitor at Zeitgeist.

What’s that? What was he wearing?

  • A vintage 80’s Hawaiian shirt made in Indonesia, handed down by Lux’s dad.

  • Band tee from local SF band, Crop Top!

  • Custom Sun Valley belt from Klein Epstein Parker.

  • Dope cotton wide leg pant from Noah.

  • A fresh pair of white and blue Nikes.

Even though The Musician travels across dimensions to play all types of shows, the one thing that’s consistent is he always performs in the basement at Thrillhouse Records. It’s punk-owned and punk-operated and any place that helps foster the local community and functions outside of the mainstream capitalist machine is alright with The Musician.

Like a true musician, he not only plays and appreciates punk music but loves all genres including funk, disco, hip hop, indie rock, country, metal, electronic. Music is self expression, music is love, music unites.

Viva La Revolución!

Huh? You’re a fan and you wanna know where you can cop The Musician’s look?

  • A vintage 80’s shirt made in Indonesia, also handed down from Lux’s dad. Good luck getting your hands on one of those.

  • T-shirt from local Bay Area music artist, Ex-Heir.

  • Belt from Saint Laurent Paris.

  • Custom jeans from Klein Epstein Parker. Word is they opened a shop in the Castro.

  • Custom shoes from Klein Epstein Parker.

You ever wonder what The Joker is doing when he’s not starring in another movie? We do… all the time. Turns out being a movie star is just a side gig for him. Here, in the World of Alas, he’s the face of a revolution. Contrary to what you might think, there are no corrupt, ulterior motives behind his actions. He’s as transparent as a glass of water. That’s why the ARA tapped him to lead enforcement of our agenda and to dispose of anyone standing in our way. He’s become a hero and an icon among ARA supporters. Naturally, people also wanna know where they might run into him and how he created his combat-ready look. You didn’t hear it from me:

  • Face paint by Luxanne Vargas

  • Shirt from Klein Epstein Parker

  • Tie handed down from Lux’s uncle

  • Custom belt from Klein Epstein Parker

  • Custom suit from Klein Epstein Parker

  • Boots from Dr. Martens

Mixing formalwear pieces made from elegant fabrics with casual, hardwearing pieces. Shot throughout the Financial District of San Francisco. All clothing is either designed by Francisco or from his closet. Styling and editing by Francisco. Photography by Brooke Adams-Starcher.